Home » About us

About us

Makes the difficult easier

Every person and situation is unique. We always endeavour to meet people where they are. Our goal is to Make the difficult easier.

Jakob Nordström, Founder & CEO

The Lavendla Story

2023Lavendla Therapy is launched

We see how more and more people in society need help related to mental health. In the pursuit of our vision; to Make the difficult easier, we see how Lavendla can contribute by offering personal services and high customer satisfaction.

Lavendla Therapy is launched at Lavendla.com, offering psychologists, therapists, and coaches; all around the world.

2022 – Expansion to Denmark

We launched Lavendla Denmark and quickly became a leading player in the Danish market. The Danish founder of Lavendla is Henriette Rendbæk Jønsson.

2020Attentiveness, Courage & Drive

We launched our re-borned brand Lavendla, with a clear focus on Attentiveness, Courage, and Drive. It reflects who we are, what we do, and how we act.

Now, we call ourselves Lavendlas.

2018 Academy was founded

The Lavendla Academy was founded. Through the Academy, we educate the counsellors of the future. We aim high, to be able to offer the best possible service and expertise in the market.

2016We are growing rapidly

Lavendla is growing rapidly and is now represented throughout Sweden. We have reached 200 reviews on Trustpilot with an average rating of 9.2 out of 10.

We were convinced that the advisor’s individual and personal brand, is more important than the company brand for our clients. We therefore worked hard to present our dedicated advisors in the best possible way.

2014Lavendla was founded

Lavendla was founded by a young Jakob Nordström in Stockholm, Sweden. Jakob was convinced that the traditional funeral and legal industry needed to adapt to the new reality of digital habits and user-friendly tools.

The vision was, and still is, to Make the difficult easier, by helping relatives plan funerals and arrange probates online. Even today, Jakob is the CEO of the company, working hard to exceed customers’ expectations every day.

Our counsellors

Click here to view all psychologists, therapists, and coaches.