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Many of us often contemplate the direction we want our careers to take. It's not just about our desired job title, but also about our current job satisfaction. We frequently ask ourselves questions like, "Am I the right fit for this role?" or "Am I content with what I'm doing?" If you feel stuck or uncertain, seeking guidance from a career coach can help you find answers to these questions and assist you in clarifying your career goals.

Investing in your career

“Career” is often used to describe moving to higher positions in one’s workplace or industry. However, it can also mean striving to do your best in your current role and continuing to develop your skills and potential. For students or those still in school, exploring how to achieve personal and professional goals is critical to creating a successful career path.

Whatever your need, career coaching can help you understand your goals by getting to know yourself better and developing your potential.

In this article, we will explore the benefits of career coaching and how it can aid in personal and professional development.

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Career coaches can help you explore what you want to do

The goal of any coaching program is to bring about positive changes to your life, regardless of the area of focus. The same applies to career coaching. Even if you have a stable job and feel content, career coaching can assist you in recognizing and being at peace with this fact.

Like many others, you may feel there is external pressure on you to have a career, yet you may not be sure that a career is what you want. Maybe you are unsure what a career change would mean for you. Perhaps you’re not even sure what having a career means. Deciding what career to pursue or whether or not to move on can place stress on a person. Working with a career coach can help you reduce this stress by aiding you in deciding what career is best for you.

During career coaching, you work with a qualified career coach for a set amount of time. The therapy goals are related to your career. Your coach will support you in finding the answers to your career questions by asking questions and suggesting certain tasks that you need to complete between sessions.


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The different views on what a career is

When we use the word ‘career’, we usually think of a vertical (preferably upward) process to a better position where the pay and opportunities are better, and we get more responsibilities like taking the stairs to a higher level. You have your job, but you can see that there is room for improvement and growth. For most people, the opportunity to learn, develop and grow at work is essential to them.

A career can also mean horizontal progress. A higher position may bring more money and responsibility, but to some, that is not important. Maybe creating engagement and meaningfulness in your position is more important to you than climbing the career ladder.

Or, maybe a career means having a job that you enjoy. The kind of job that makes you want to go to work every morning, looking forward to what the day has in store for you.

Whatever the word ‘career’ means, our coaches support you in exploring the options. Career coaches are focused on helping you set and meet your career goals.


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Your career goals

A ‘career’ is more complicated than simply classifying it as horizontal or vertical growth. Only you know what you mean when you talk about a career. Defining a job is essential; you and your coach will explore this.

Once you have decided what a career means, you can begin setting your career goals. It is important to know who you are and your wants, values, and strengths. These factors play a role in deciding on your career direction and goals.

When you have gained some insight into how you define a career, what your goals are, and what you value in a job, your coach and you can begin to develop an action plan. You will decide on the steps necessary to meet your career goals. Decide on a few more minor steps than one giant step, as smaller steps are better for moving forward. If the steps you set for yourself are too big, taking them becomes daunting, and you may give up before you even start. A good action plan includes stopping regularly to assess if you are still on the right path.


9 FAQs about Career Coaching

What is career coaching?

Career coaching is when a qualified coach works with you to explore your career interests, strengths and goals. They then use this insight to help you find a suitable career path.

How can a career coach help me?

A career coach can help you decide and succeed in your career. Through conversations, a career coach can provide guidance, feedback, and personal development tools, which can be critical to your success. Your coach will help set up a career plan and ensure you are on the right path. Career coaching includes identifying what support you may need and developing strategies that will help you overcome obstacles.

What are the benefits of working with a career coach?

A coach is a partner who supports you and believes in you. Setting goals alone may be easy, but following through is more complicated. A career coach will guide you in goal setting and planning. Once you decide on your career plan, your coach and you will work on your reconciliation and follow-up. Without this reflection, knowing if you are doing enough to reach your goal is difficult.

How can I find out what my strengths are when choosing a career?

A career coach offers many tools, questions, and tasks to help you identify your strengths and career values. Understanding your strengths and values is essential for making the right choices.

What is essential to consider when choosing a career?

You must consider your values, skills, and strengths when considering a career. Choosing something not in line with these will probably lead to career dissatisfaction. Other factors to explore are the working environment you want and what you want your work-life balance to look like. It may also be of value to consider how you can develop in your chosen profession.

How can a career coach help me get promoted at work?

Your coach can help you develop your leadership qualities and support your personal development. These are the basis of your ability to take initiative, contribute to the company’s success, and build relationships with colleagues and management. This may contribute to your professionalism, which management will find meaningful.

How can a career coach help me if I am stuck in my career?

A career coach can help you explore options. These coaching sessions are still based on your values, strengths and interests. If you are unsure of your career path, a coach and you can work together to explore and review the options. Once this has been done, your coach can help you set goals and plan for the next step.

How can a career coach help me manage stress and burnout related to my career?

A career coach can help you find the perfect work-life balance. The plan for stress and burnout could include taking regular breaks, working on recovery, and taking care of yourself. With the help of your coach, you will also learn to set boundaries, delegate, and seek colleague support.

How can a career coach help me continue to learn and develop in my career?

Continuous learning and development are important factors in your work environment. With your career coach, you work on what new skills to develop and how to improve your skills. A willingness to continue skill development will increase your employability, career development, and professional success.

Step-by-step guide for career development

Your career journey requires commitment, work and mental focus. Therefore, we have developed a step-by-step guide that includes elements of health coaching to help you start your journey.

  • Step 1: Self-reflection
    Purpose: To understand your professional strengths, weaknesses, and goals.
    Action plan: Use tools like SWOT analysis (strengths, weaknesses, opportunities and threats) or journaling to identify your career values and ambitions.
  • Step 2: Goal setting
    Purpose: To set clear and measurable career goals for yourself.
    Action plan: Use S.M.A.R.T. criteria (specific, measurable, achievable, realistic and time-frame) or other mapping tools to define your professional goals.
  • Step 3: Scheduling
    Purpose: To create a realistic and achievable career plan.
    Action plan: Use a calendar and planning tools to prioritize time to work on your career goals and skills development.
  • Step 4: Mental training
    Purpose: To improve your state.
    Action plan: Use techniques such as meditation, mindfulness, and visualization.
  • Step 5: Career Coaching
    Objective: To gain career insight from another perspective and hold yourself accountable.
    Action plan: Engage a professional career coach to guide you.
  • Step 6: Monitoring and follow-up
    Purpose: To ensure you are on track with your career goals and plan.
    Action plan: Regularly evaluate and adjust your strategy.
  • Step 7: Feedback and adjustment
    Purpose: To gain insight into the impact of your work and make necessary adjustments.
    Action plan: Ask for feedback from your coach and adjust your strategy accordingly.
  • Step 8: Reward and recognition
    Purpose: To celebrate your successes.
    Action plan: Set small milestones and reward yourself when you achieve them.

The career coach – supporting you from dream to reality

To reach your goals, you need to put in the work. You need to continue with the steps you have started and take new steps. Many people find it scary to do something new. We like to stay in our comfort zone – the zone of convenience, where everything is safe.

For anything to happen, we must be willing to step out of our comfort zone, even if it’s just a tiny step. Remember the saying: “A small step is better than none.” Small steps are necessary to turn your career dream into a reality.

A coach can support you in stepping outside your comfort zone. They can help you during a session but also put procedures in place so you can cope independently. During your meetings, you can explore what support looks like for you.

Is it time to take this step?

If you feel it’s time to think about your career and whatever that means for you, it may be time to book an appointment with one of our coaches. Meeting with a career coach can be an investment that motivates you to reach your full potential and kick-start your career. During this process, you’ll find that you develop as a person. With a coach, the stress of doing it alone and the fear of the unknown is eliminated because you know support is just a phone call away.

We’re ready when you are

When you’re ready to invest in your career, we have qualified coaches who can help. Because coaching is confidential, you can confidently develop your career on your terms. Our core principle is to make the problem more accessible for you.


Written by Samantha Pieterse

Sr. Samantha Pieterse is a registered psychiatric nurse who is deeply committed to mental health and well-being. Samantha brings a unique and valuable perspective to her role as an editor for Lavendla South Africa. She has worked in Government and Private mental healthcare institutions in Gauteng and her expertise ensures that the articles on our website are accurate and accessible. Samantha is dedicated to enhancing mental health awareness and education in South Africa.