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Are you consuming excessive sugar? Is it affecting your health? Seek help if you feel this way. There is support and help available.

What is sugar addiction?

Sugar addiction is the compulsive need to consume sugary foods or drinks, despite negative health consequences. This phenomenon is not officially recognized as a diagnosis in the medical world in the same way as substance addiction. Still, many researchers and health experts agree on its negative effects and potential harm.

People experiencing sugar addiction may feel an intense craving for sugar and experience withdrawal-like symptoms when trying to reduce their sugar intake. These symptoms may include irritability, anxiety and mood swings.

A sugar addiction can be helped in therapy.

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Facts about sugar addiction

Sugar addiction is an increasingly recognized phenomenon whereby the consumption of sugar leads to biochemical responses in the brain similar to those caused by certain drugs. These biochemical responses stimulate dopamine release and create a sense of reward. Over time, this can lead to individuals developing a tolerance to sugar, requiring higher intake to achieve the same effect, and withdrawal symptoms such as headaches and irritability when consumption is reduced.

Sugar addiction is often linked to emotional states where individuals use sugar as a form of self-medication to deal with stress or depression. Excessive consumption of sugar is associated with a range of negative health effects, including obesity, type 2 diabetes, cardiovascular disease and certain cancers.

Although it is difficult to determine the exact prevalence of sugar addiction, studies suggest that a large proportion of the population consumes sugar above the recommended amount. Treatment for sugar addiction can include strategies such as gradual reduction of sugar intake, dietary changes, psychological treatment and sometimes medical treatment.

Sugar addiction is a growing public health concern that requires action at both an individual and community level.


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What causes sugar addiction?

People can develop sugar addiction for a variety of reasons including biological, psychological and social factors.

Biologically, sugar stimulates the release of dopamine in the brain’s reward centre, which creates a sense of pleasure and satisfaction. This process can lead to tolerance development, where the body requires larger amounts of sugar to achieve the same effect.

Psychologically, sugar can be used as a tool to manage negative emotions, making it part of emotional eating behaviours. In addition, sugar intake often becomes a learned behavioural pattern in response to certain situations or emotions.

At the physiological level, high sugar intake can lead to spikes and drops in blood sugar, which contribute to a cycle of sugar cravings to restore energy levels.

Social and environmental factors also play a major role. The high availability of foods rich in sugar and marketing, especially to children, contributes to the increased sugar intake. Additionally, sugar and sweets are deeply rooted in cultural traditions and celebrations, which normalize and encourage consumption.

Breaking a sugar addiction means addressing these underlying causes, which may involve seeking professional help to develop healthier eating habits, finding alternative ways to manage emotions and creating an environment for healthy choices.

How do you know if you are addicted to sugar?

Determining whether you have a sugar addiction involves identifying a range of signs and symptoms that indicate an unhealthy relationship with sugar. It is characterized not only by an increased amount of sugar consumption but also by a strong psychological and physical dependence.

Symptoms of sugar addiction

Symptoms of sugar addiction are similar to those seen in other types of addictions and can include a combination of physical, emotional and behavioural signs:

  1. Strong cravings for sugar and sweets: An overwhelming desire for sugary foods that feels difficult to control.
  2. Withdrawal symptoms when reducing intake: Experiencing physical and emotional symptoms such as headaches, irritability, anxiety and mood swings when trying to reduce sugar consumption.
  3. Overconsumption: Regularly eating more sugar or sweets than intended, often more than is considered healthy.
  4. Unsuccessful attempts to reduce intake: Difficulty reducing sugar consumption despite repeated attempts.
  5. Continued consumption despite negative consequences: Consuming sugar even when it leads to negative health effects such as weight gain, tooth decay or other medical problems.
  6. Time and energy spent on obtaining sugar: A lot of time is spent thinking about sugar, planning how to get it, and recovering from its effects.
  7. Neglect of other activities: Reducing or giving up other interests, social activities or responsibilities due to sugar intake.

These symptoms vary in intensity from person to person. Not everyone who enjoys sugar or sweets has an addiction. However, if sugar consumption has a significant negative impact on your life and health, it can be a sign of an underlying addiction. In these cases, it can be helpful to seek professional help to develop healthier eating habits and manage the addiction.

Sugar addiction in children

Sugar addiction in children is a growing problem, driven in part by the easy availability, and by the high consumption of foods rich in added sugar. Children’s natural preference for sweet tastes can lead them to prefer sugar-rich foods and drinks. This can have negative consequences for their physical and mental health, including increased risk of obesity, type 2 diabetes, tooth decay, as well as potential behavioural and emotional problems. Early exposure to sugar can shape children’s taste preferences and eating behaviours in a way that increases the risk of addiction.

Parents and caregivers play a key role in establishing healthy eating patterns in children, by providing nutritious meals and snacks, limiting the availability of sugary options, and acting as positive role models in dietary choices. Managing sugar addiction requires strategies such as gradually reducing the intake of added sugars and encouraging a diet rich in fruits, vegetables, whole grains and proteins in conjunction with being physically active and getting enough sleep.

Education and awareness of the importance of a healthy diet and the harmful effects of excessive sugar intake are important to help children make good dietary choices. Addressing sugar addiction in children requires collaboration between families, schools and communities to create a supportive environment that promotes children’s long-term health and well-being.

Sugar addiction and ADHD

The relationship between sugar addiction and Attention Deficit Hyperactivity Disorder (ADHD) has caught the interest of researchers, with indications that ADHD can affect eating behaviours and make individuals more susceptible to addictions, including sugar addiction. ADHD may have an impact on the brain’s reward system, making people with ADHD more likely to seek the rewarding stimuli that sugar offers. In addition, some people with ADHD may use sugar as a form of self-medication to manage ADHD symptoms such as difficulty concentrating, and low mood or energy levels. ADHD’s characteristic impulsivity and difficulties with self-control can also make it challenging to resist the temptation of sugary foods.

For individuals living with both ADHD and sugar addiction, it is crucial to manage both diet and ADHD symptoms. This can be done through a combined treatment strategy which includes medical treatment, nutritional counseling, and behavioral therapy to develop healthier eating habits and improve self-control.

Seeking professional help to create a treatment plan that addresses both ADHD and dietary issues is important to manage these challenges effectively.


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Help with sugar addiction

If you think you may have a sugar addiction or are at risk of developing one, it is important to seek help. If you don’t seek help, sugar addiction can develop or become worse over time.

Treatment for sugar addiction

Treatment for sugar addiction involves several steps aimed at reducing sugar intake and addressing the psychological and behavioural drivers of addiction. A gradual reduction of sugar is recommended to allow the body to adapt to functioning without excessive withdrawal symptoms. Identifying and developing strategies to manage the situations or emotions that trigger sugar cravings is important. These strategies could range from engaging in physical activity to using relaxation techniques.

Consuming with a dietician can help with a more balanced diet, while psychotherapy, such as cognitive behavioural therapy, can address emotional eating and help develop healthier coping strategies. Finally, environmental changes, such as keeping the home free of sugary temptations, can facilitate recovery. Finding a treatment plan that works for you may require time and patience. In some cases, professional help may be necessary to achieve long-term success.

How long does it take to get rid of sugar addiction?

The time it takes to overcome sugar addiction varies from person to person and can range from a few weeks to several months.

Initially, withdrawal symptoms such as headaches and irritability may occur, but these usually subside within a week. A long-term reduction in sugar intake requires gradual changes in diet and lifestyle, including introducing nutritious foods and regular physical activity.

Many people find that their sugar cravings decrease significantly after the initial adaptation period, leading to improved health and well-being. Engaging with these changes and seeking support can facilitate the process of becoming free from sugar addiction.

From conversation to understanding and change

Talk therapy is often the first step in seeking help. By working with a psychologist or therapist, you will learn to understand your symptoms and triggers, which is essential for change.

When professional help is unavoidable

If you are experiencing signs of addiction that are affecting your life or work, you should seek professional help. There are many specialist courses on addiction that a therapist undergoes to provide you with the best support and treatment.

It is never too late to break free from addiction. Help is available, and support is just a click away. So if you or someone you love is struggling with these issues, don’t hesitate to seek professional help.

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12 FAQs about Sugar Addiction

What is sugar addiction?

Sugar addiction is a compulsive need to consume sugary foods or drinks, despite negative health consequences.

Is sugar addiction a diagnosis?

No, it is not officially recognized as a diagnosis, but many researchers and health experts agree on its negative effects and potential harm.

What are the symptoms of sugar addiction?

Sugar addiction has become an increasingly recognized phenomenon where consumption of sugar leads to biochemical reactions in the brain similar to those caused by certain drugs. Over time, this can lead to a sugar tolerance, requiring higher intake to achieve the same effect, and withdrawal symptoms such as headaches and irritability when consumption is reduced.

What are the risks of sugar addiction?

Excessive consumption of sugar is also associated with a range of negative health effects, including increased risk of obesity, type 2 diabetes, cardiovascular disease and certain cancers.

How common is sugar addiction?

Although it is difficult to determine exactly how widespread sugar addiction is, studies suggest that a large part of the population consumes sugar above the recommended amount.

Is sugar addiction common in people with ADHD?

ADHD may have an impact on the brain’s reward system, making them more likely to seek out the rewarding stimuli that sugar offers.

What can be done to prevent sugar addiction in children?

Parents and caregivers play a key role in establishing healthy eating patterns in children. They can do this by providing nutritious meals and snacks, limiting the availability of sugary options, and acting as positive role models in dietary choices.

What treatment options are available?

Several treatments exist, such as Cognitive Behavioral Therapy (CBT), counselling, and motivational interviewing.

How long does it take to get rid of a sugar addiction?

The time it takes to overcome sugar addiction varies from person to person and can range from a few weeks to several months.

Is relapse common?

Yes, relapse is part of the recovery process for many people. The most important thing is not to give up. If you have relapsed, it is important to seek help to get back on track.

Is sugar addiction more common among men or women?

Studies and research on sugar addiction and gender show mixed results, but trends suggest that women may be more likely than men to report stronger cravings for sugar and sweets. This can be partly explained by hormonal factors, social and cultural aspects, and a greater tendency for women to use food as a coping mechanism to deal with emotional states or stress.

Where can I go if I need help?

If you have a problem with sugar, you can turn to a psychologist or therapist at Lavendla. We can help make the difficult things easier.

Treatment for sugar addiction

Treatment for sugar addiction focuses on reducing sugar intake and changing the underlying behavioural and psychological patterns that contribute to the addiction. Here are some steps and strategies that can be part of a treatment plan:

  1. Gradual reduction of sugar intake: A gradual reduction is often recommended instead of suddenly eliminating all sugar, which can lead to strong withdrawal symptoms. This can help the body to slowly adapt to a lower-sugar environment, reducing cravings and withdrawal symptoms.
  2. Identifying and managing triggers: Learn which situations, emotions, or times of day increase sugar cravings. Develop strategies to manage these triggers without turning to sugar, such as taking a walk, using relaxation techniques, or eating a healthy snack.
  3. Nutritional counselling: Work with a dietician to develop a balanced diet plan that reduces reliance on sugar and improves overall health. The focus should include whole foods such as fruits, vegetables, whole grains and proteins.
  4. Psychotherapy: Cognitive Behavioural Therapy (CBT) is a common form of therapy used to treat sugar addiction. A therapist will work to identify and change negative thought patterns and behaviours related to sugar. CBT typically includes developing strategies to manage desires, learning to manage impulses, and changing behavioural patterns.
  5. Physical activity: Regular physical activity can reduce sugar cravings, help improve mood and reduce stress, which is important for managing sugar addiction.
  6. Sleep and stress management: Good sleep hygiene and effective stress management are important parts of treatment, as lack of sleep and high-stress levels can increase sugar cravings.
  7. Environmental changes: To reduce temptation, change your environment, such as removing sugary foods from your home and having healthy alternatives readily available.

Each person’s path to recovery from sugar addiction is unique, and it may be a process of trial and error to find the strategies that work best. Sometimes, you may need professional help to develop an individualized treatment plan.


Written by Samantha Pieterse

Sr. Samantha Pieterse is a registered psychiatric nurse who is deeply committed to mental health and well-being. Samantha brings a unique and valuable perspective to her role as an editor for Lavendla South Africa. She has worked in Government and Private mental healthcare institutions in Gauteng and her expertise ensures that the articles on our website are accurate and accessible. Samantha is dedicated to enhancing mental health awareness and education in South Africa.